MrBeast, Dhar Mann and More: Meet the Top 10 Highest-Earning Social Media Stars

  1. MrBeast | YouTube star Jimmy Donaldson (aka MrBeast) is the #1 creator on Forbes’ Top Creators list for the fifth consecutive year. He made an estimated $300 million in the last year with his content, brands and business ventures. He has created empires such as Feastables, Lunchly, Viewstats and Beast Games for Amazon Prime. Total subscribers: 504 million on YouTube (the first individual creator to reach 500M subscribers) and ~120 million on TikTok. 

 

  1. Dhar Mann | Dhar Mann was estimated to have earned $65 million, in second place. He is known for his motivational short films and is a producer of the viral storytelling content at Dhar Mann Studios. YouTube (main channel) subscribers: 27.3 million, and a social following of more than 136 million. 

 

  1. Steven Bartlett | Entrepreneur and podcast host Steven Bartlett earned third place for estimated earnings of $52 million. He’s the host of The Diary of a CEO Podcast and writer of business content. Subscribers: 17.5 million on YouTube, and about 3.3 million on Instagram.  

 

  1. Markiplier | Markiplier is one of the most popular gaming content creators with a revenue of $38 million for the last year. He’s also responsible for films and podcasts that aren’t on YouTube. Subscribers: 38.7 million on YouTube. 

 

  1. Rhett & Link | It’s not just the comedy that makes them successful; they have earned $37 million through their empire of entertainment. They are best known for their web series and Good Mythical Morning. No. of audience: 19.5 million on YouTube

 

  1. Charli D’Amelio | Charli D’Amelio earned $18 million by making a transition from short form videos to entertainment and brands. Number of followers: 159 million on TikTok (second most followed TikTok account) and about 40 million on Instagram.

 

  1. Druski | Comedian Druski managed to earn an insane amount of $20 million with his viral sketches and collaborations with celebrities. Number of followers: 13 million on Instagram and 25-32 million on total social media (YouTube, Instagram and TikTok).

 

  1. IShowSpeed | From livestreaming, gaming videos, football content and his large online audience, 8. IShowSpeed generated a revenue of $30 million. Subscribers: 55 million on YouTube (the first Black creator to reach 50M, which occurred in January 2026).  

 

  1. Mark Rober | A former engineer at NASA, made $30M dollars with science videos, experiments and education. YouTube subscribers: 78.8 million on YouTube; combined followers across the three platforms (YouTube, Instagram and TikTok): 85 million. 

 

  1. Codie Sanchez | Entrepreneur, Codie Sanchez has made $31 million creating content that focuses on business ownership, investing and financial education. Followers: 7 million combined.