One of Russia’s biggest Asian culture festivals will be packed with K-pop dance battles and instant ramen tastings as well as traditional Korean games this weekend, as the nation continues to make a big push into Russian-speaking markets.

The Korea Cultural Centre in Russia announced Friday that it will be running a large-scale Korea pavilion in conjunction with the “VK Asia Dragon Fest,” which is set to run from Friday to Saturday, with VK, the largest social networking site in Russia.

Organisers say the annual festival receives about 5,000 people offline and over 2.6 million people online, making it one of the biggest cultural events in Asia in the CIS region and Russia.

The event this year is more significant because the festival organisers went straight to the Korean Cultural Centre to establish a more comprehensive promotional relationship on traditional and modern Korean culture.

A “K-Food Spot” will be established in collaboration with Korean food companies Lotte Wellfood and Nongshim. Visitors will get to taste Korean snacks and instant noodles that are popular in Russia, such as “Han River ramen”, which involves making ramen themselves.

The event will also feature a “K-Traditional Spot,” in which traditional Korean culture will be highlighted to younger audiences in Russia who are already familiar with K-pop and Korean dramas.

Along with hanbok experiences, there will be Korean folk games like tuho and jegichagi as well as photo zones with Korean folk designs.

One of the highlights of the festival will be a two-day K-pop competition, which will showcase existing dance teams and the festival winners. Director of the Korean Cultural Centre in Russia, Park Jeong-gon, will be a judge for the “Battle of Champions” free-zone category, and will provide a special award from the cultural centre.

As Korea’s top platform, Park said, “VK’s cooperation will be an important opportunity to introduce Korean culture to mainstream Korean society.”