The theme of the expo is “New Products, New Scenarios, New Technologies, New Business Models”, aimed at speeding up the industrial transformation through the promotion of upgrades in cultural and tourism consumption. The event seeks to strengthen the cooperation and collaboration between various sectors: culture, tourism, sports, technology, finance and commerce, to create a new integrated ecosystem that will allow these sectors to interact more closely and develop in harmony.

The exhibition will also act as a platform to connect suppliers of top-quality cultural and tourism products with those looking for high-level experience and services. It has become an important international forum over the years for the dissemination of innovations, exchange of ideas, establishment of partnerships and trade among stakeholders and professionals from the worldwide cultural and tourist sector.

The event will be held June 5-7, open from 9:00 am to 5:00 pm daily. It will be held at China National Convention Centre (Phase II) in Courtyard 5, Tianchen East Road, Chaoyang District, Beijing.

The venue is easily accessible by Beijing Subway Lines 8 and 15, car, or bus; the buses stop at nearby stations such as Guojiatiyuguan and Walinankou. The attendance is online registered and can be done via the official website of the event organiser.