Escape from the Ban: Australian Family Influencers Find Freedom in the UK

A source is an Australian family which has millions of online fans, and they are moving to the UK to avoid the under-16s social media ban that is beginning in December in their home country.

The four-member group is called the “Empire Family” and comprises mums Beck and Bec Lea, 17-year-old son Prezley and daughter Charlotte, 14 and all of them post videos of their daily lives.

In one of the posts, the family stated that they are using the internet to do good and the relocation to the UK will give their daughter a chance to keep creating content.

The ban in Australia, which will be promoted as a global first, will require Facebook, Instagram, Snapchat, Tik Tok, X and YouTube to make reasonable efforts to stop minors who are under 16 years of age from creating accounts and shut down the existing ones.

The ban will help youths to avoid the negative influence of social media and other companies involved in tech who fail to comply with the stipulated requirements may be fined up to A 50m (32.5m; £25.7m).

The question is how they will enforce the ban but some of the possible options are through the use of official ID documents, parental consent and facial recognition technology and this poses a question of privacy of data as well as the effectiveness of age verification software.

YouTube was first not subject to the ban but a few months ago the government changed that. The teenagers who are below 16 will be allowed to watch videos but will not be allowed to create an account needed to post the content and communicate on the site.

In the video where the family is explaining the reason why they have to move out of Perth in Western Australia to London, Beck states that they are not opposed to the social media ban.

“We know that it is keeping the youths out of trouble on the internet but we use the internet to do the good side,” she said.

“We know that there are bad influences on the youth that are caused by social media, we are not that naive.”

She is worried because the government has not yet determined what exactly it will be, how it will work out yet.

“It is in our favor whilst Australia tries to work out the logistics of that rule since I believe there will be a lot of hiccups and a lot of ups and downs.”

According to Bec, the wife of Beck, social media had transformed a lot compared to the way it started and many youths were changing the world positively on social media.

The relocation was also occasioned by all the family members being British-Australian dual citizens with their daughter Charlotte having just chosen to switch to online education, meaning that they can be located anywhere.

With a following of approximately half a million on YouTube as Charli, about 300,000 on Tik Tok and nearly 200,000 on Instagram, Charlotte uses these platforms to promote her products and generate revenue. Her parents are in control of her accounts.

The primary presence of the family is on Youtube with son Prezley having 2.8 million subscribers and the family having 1.8 million.

The videos consist of make-up tutorials, playing games, and family holidays.