It’s possible for users to now manipulate their Facebook feed algorithm by simply typing a desired message. The new feature is on top of Facebook’s existing “Your Algorithm” settings and introduces a chatbot-like prompt for users to express what they like and dislike in plain text. 

According to Meta, the system features large language models that have an “understanding of the interests, context, and intent behind natural language.” Consequently, users no longer have to scroll through menus or press individual buttons for discrete topics. They can simply type in something such as “show me more cooking videos” or “show me less political content”, and the algorithm responds. Facebook states that suggestions are updated during the very same session. 

This feature is valid on the main feed and Reels. They can also add/remove certain topics from the list of interests that the system has already created for them. In addition, Facebook will ask further questions when users click “Interested” or “Not interested” on a post, to gain more insight into their preferences. This follow-up feature is being rolled out to users.

This is in line with a move that Meta took last year with Threads. In February 2026, Threads introduced a “Dear Algo” option that enables users to write a message prefixed with those words to influence their feed for the next three days. What users could do is further post other people’s “Dear Algo” messages with their own settings attached to the feeds they get. The Facebook version extends even further, with the changes not being temporary but more permanent.

The plain language controls also come as part of a significantly larger transition of Meta’s use of AI conversations. Meta has been using voice and text chats with its new AI-powered tool to tailor suggestions on Facebook and Instagram since December 2025. For instance, if a user talks to Meta AI about hiking, they might begin to see ads for groups, trail reels, and camping equipment that are designed for outdoor lovers. Sensitive topics such as religion, health, politics, and sexual orientation are not included when ads are targeted, says Meta.

But users can’t completely deny the use of this data even though they use Meta AI. A single control is available to allow the user to control the amount of personalisation of the data. However, privacy groups have voiced worries about the strategy, particularly as Meta generates ad income of $46 billion in just one quarter. Those who have more robust privacy regulations, such as the EU and UK, will have to wait until the new ad personalisation feature is released.

There are also existing controls that many users don’t know of that go with the algorithm changes. Facebook already has features for adding up to 30 Favourites whose posts are displayed near the top of the app, the reverse-chronological feed through the Feed Filter Bar, and a “Show more” or “Show less” button on each post and Reel. For those users who don’t ever access their settings, the new plain language prompt just makes the process quick and easy.