Chengdu is starting a new history of tourism and cultural cooperation with Europe. The representatives of Chengdu Media Group, who collaborated with the Chengdu Administration of Culture, Sports and Tourism, coordinated the Chengdu tourism, culture, and sister-city partner municipality activities in France, Spain, Austria, and other European states in the Spring of 2025. The Delegates held and took part in cultural events, concerts, and ephemeral events that enabled and encouraged the understanding and cooperation between the cities of Chengdu and Europe.

Chengdu Panda Week engages the European audiences

The tour of the delegation was characterized by the opening of Chengdu Panda Week, which is a series of events devoted to the panda culture IP of Chengdu. This program was held in various cities of Europe, such as France, Belgium, Germany, and Austria, and provided the local people with a preview of the rich culture of Chengdu through the lenses of entertaining events, including panda parades and participatory discussions on culture, tourism, and ecology. The event also attracted a lot of attention, with more than 300 guests representing different political, economic, and artistic backgrounds, and had a reach of more than 100,000 people.

These cultural shows brought to the fore the fact that Chengdu was trying to leverage its panda legacy as a tourism and cultural gateway. With Chengdu keeping up on its internationally recognised panda brand, the tourism sector of this city is set to grow, as more and more tourists across the globe are willing to visit the city to enjoy its cultural and ecological products.

Recitals in Vienna, Austria, of Chengdu

The trip of the Chengdu delegation proceeded to Vienna, where the city was presented as a park city at the exhibition of special photographs in the Confucius Institute. Artistic displays such as Chengdu -A Park City created impressive images of natural landscapes, historical sites, and dynamic city life, and appealed to both the locals and the students in the city.

Besides the show, the Chengdu folk music group CrazyFolk also played in the most recognizable places in Vienna, including Schonbrunn Palace Square and Karntner Strasse. These musical flash mobs combined Chinese traditional instruments and Western sound and presented a preview of the diversity of Chengdu. These performances not only drew the crowds but also contributed to the development of a closer bond between the cities, making Chengdu an even stronger cultural center with international recognition.

Enhancing Madrid Sister-City Relationships

The other major development in increasing European presence in Chengdu is the establishment of the Memories of Chengdu -International Sister City Promotion Centre in Madrid. This new project will establish closer relationships between Chengdu and its European sister cities because it will create a special area where cultural and tourist relations will be promoted. The opening event was helped by the fact that a direct flight route between Chengdu and Madrid was introduced, thus making travel between the two places more accessible than ever before. The creation of the promotion centre is viewed as one of the milestones of improving cooperation between sectors, especially in tourism, culture, and sports.

During the celebration, two of Chengdu’s mascots of the World Games were introduced to local people, which further strengthens the symbolic relationship between the two cities. This occasion was among the bigger plans of linking Chengdu with its worldwide sister cities, which facilitates tourism and cultural collaborations, which are mutually advantageous.

Economic Effects of the European Tour on Tourism of Chengdu.

The European tour of the Chengdu delegation is one of the larger strategies of establishing the city as a major destination all around the world. Chengdu is establishing more links with the outside world, using its distinct selling points, which include pandas, historical sites, and the rich cultural legacy, to forge closer ties with the world through its cultural and tourism programs. Tourism orientation of the city, coupled with improved air accessibility and continuous people-to-people interactions, is sure to see a rise in international visits in the near future.

The active interactions with the European cities undertaken by Chengdu (such as the Panda Week and the brother cities advertising) contribute to the improvement of the global touristic image of the city. Chengdu is already on the path to becoming one of the most popular international tourist destinations, as these alliances keep developing, and people are going there to witness the blend of nature, rich Chinese history, and the spirit of the new urbanism.

Chengdu is forging its tourism opportunities because of Global Tourism Chengdu Focused Panda Heritage. Chengdu has been consolidating its individual cultural exchange relations with European cities and has made Chengdu a destination where European travelers find cultural tourism.